When a North American retail giant faced customs chaos with only 25 days left before launch – and nothing but an idea for custom display racks – here’s how we delivered:
The Daily Grind
• Day 1 22:00: Received display concept. Worked overnight, producing three hand sketches. Final sketch selected by client EOD their time.
• Day 2: Completed 3D modeling, finalized structural design. Initiated raw material budget verification.
• Day 3-4: Simultaneous Actions; packaging simulation drop testing.; Finalizing surface finishing.
• Day 6: First sample rushed to Shenzhen Airport, UPS. Shipped on the day’s flight.
• Day 9: Received final client sign-off. Launched mass production for 800 units:
Scheduled all production steps, materials confirmed ready.
Released external procurement orders.
Booked airfreight space.
• Day 10-12: Material cutting completed; carried out and confirmed initial assembly test.
• Day 13-16: Pre-paint fabrication completed. Surface finishing/painting completed.
• Day 17-18: Final assembly completed. QC passed, 800 pieces packed & warehoused. Pallets prepared for airfreight.
• Day 19: Airfreight pickup arranged; Export & customs clearance completed.
• Day 20: Plane departed Shenzhen Airport, bound for New York!
• Day 21-22: Completed US import clearance in New York. Dispatched 800 pieces to separate destinations.
• Day 23-25: All 800 stores received their displays. Unboxed and shelf-ready. Zero quality complaints received!
This “mission impossible” proved that agility, precision teamwork, and relentless execution can conquer impossible timelines. We ensured our client met their launch date, protecting their brand promise.
